Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in markets including the U.S., U.K., Germany, and Canada. On Tuesday, Amazon ...

This new business isn't just an additional revenue stream. It's a strategic opportunity, and it could significantly reshape ...

Amazon targets India's diverse streaming market with Prime Video for premium subscribers and MX Player for mobile users.

Tech giants are taking over the rapidly growing connected TV ad market and analysts say Amazon Prime Video has the upper hand ...

The next Amazon MGM Studios feature, Anurag Kashyap's Nishaanchi, is slated to hit cinemas this September. The plan builds on Prime Video's past co-productions with leading Indian studios.

Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...

Amazon’s decision to insert ads was controversial in the first place, as the company pushed its Prime subscribers who previously enjoyed Prime Video without interruption into an ad-supported ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024 ...

Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on average, an increase of 15 million people from 2024.

The next Amazon MGM Studios feature, Anurag Kashyap’s Nishaanchi, is slated to hit cinemas this September. The plan builds on Prime Video’s past co-productions with leading Indian studios.