Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024 ...

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month.

S&P Global Market Intelligence Kagan estimates that subscribers to Amazon Prime will hit 128 million by year's end and that ...

Tech giants are taking over the rapidly growing connected TV ad market and analysts say Amazon Prime Video has the upper hand ...

Prime Video is no longer just a perk. It's a powerful ad platform, a connected-TV company, and Amazon's most overlooked ...

Amazon reports its ad-supported Prime Video now reaches over 130 million monthly U.S. viewers, highlighting new advertising innovations.

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers. Written by Webb Wright, Contributing Writer June 11, 2025 at 11:48 a.m. PT ...

At this week's "upfronts" in New York, the annual weeklong event where television and streaming networks present upcoming program and advertising innovations, Amazon positioned Prime Video as the ...

As much of ad sales milestone as 2024 was for Amazon’s Prime Video, 2025 figures to be even bigger thanks to the addition of the NBA and more WNBA games to the slate. “This is a pivotal year ...

Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in markets including the U.S., U.K., Germany, and Canada.

Amazon eliminated full-screen commercials during green-flag racing, replacing them with picture-in-picture ads. It’s a long-overdue fix to one of NASCAR’s most frustrating TV traditions.

Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of 2 to 3.5 minutes per hour. "We remain focused on prioritizing ad innovation over ...