Ozempic reunites Mac vs PC actors for new ads. The problem: diabetes drugs can't build social identity the way computers did for Apple.

Apple's '1984' Super Bowl commercial revolutionized advertising, launching the Macintosh and altering cultural and consumer ...

Apple changed Super Bowl advertising forever. While others have tried to bottle what was shown in January 1984, no one has ...

Apple didn't start out as the privacy company, but in the more than 12 years since iPhone 5s, it is the only company trying ...

Civilization VII Apple Arcade is now on iPhone, iPad, and Mac, letting one campaign follow you across Apple devices, with no multiplayer at launch and hardware limits that affect big maps. The post ...

Apple plans to use its HTTP Live Streaming tech to add video to Apple Podcasts this spring, benefiting both creators and users.

Before we get to Sunday, here’s a history of Apple at the Super Bowl.

It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

Directed by the critically acclaimed Ridley Scott, the ad won several major industry awards, including the 1984 Clio Award ...

Apple's Lockdown Mode is gaining attention after it blocked U.S. federal authorities from accessing a reporter's iPhone. The ...

Macworld reports that malicious Google ads disguised as Mac cleaning tutorials are tricking users into installing harmful software through Terminal commands. These deceptive ads redirect to fake Apple ...

A since-deleted Reddit post claimed OpenAI commissioned a second Super Bowl ad that it decided not to air. OpenAI said the ...