Identity risk scoring has become a critical input for fraud prevention, security operations, and trust decisions.

Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

In GCC, most online platforms rely on coupon websites to increase sales while they spend large sums of money across other ...

BERLIN, Feb ​21 (Reuters) – “Yellow Letters,” a drama ‌about what happens to a marriage under extraordinary political pressure, won the Berlin Film Festival’s ‌Golden ​Bear top prize ⁠on Saturday ...

Perplexity requires public attribution for any shared output, regardless of context; posts must name Perplexity as the source ...

The acquisition brings Komerz’s global commerce platform and Pathformance’s measurement valued in the hundreds of ...

AI search rarely appears in analytics, yet it shapes trust, shortlists, and sales velocity. These experiments show where measurement breaks.

For years, marketing attribution has been treated as a reporting exercise: assign credit, justify spend, move on. But today, attribution is no longer just an analytics function—it’s a strategic ...

Dubai strategic consultancy introduces Evidence Economy framework as AI systems increasingly attribute professional ...

The certification underscores RevSure’s disciplined approach to AI governance, risk management, and accountability for ...

By Raphael Satter and AJ Vicens WASHINGTON, Feb 12 (Reuters) - Palo Alto Networks opted not to tie China to a global ...