The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

Colgate is rolling out its new toothpaste tube across the United States that carries a message to its users - “Recycle Me.” Colgate-Palmolive said its new tube is “the first to be recognized by ...

Consumers are being fooled into paying over the odds for toothpastes which display words like “advanced-whitening”, “multi-action” and “micro-cleaning crystals”, when really they do nothing more than ...

It’s hard to believe, but there was a time not long ago when everyone walked around (in public!) with naturally colored teeth. Today, with so many whitening gels, strips and trays out there, yellowish ...

Howard took a close look and noticed that the ingredients of various Colgate Total toothpastes are almost identical, yet the prices vary. So I took a look myself, and I’d have to say that it doesn’t ...

Your outfit is on point, your hair's looking great and your skin is glowing, but there's just one more thing that you need to really make your look pop - a flash of ...