Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

More than 40 years ago in 1979, Texas International Airlines introduced the first modern frequent flyer program, “Payola Passes,” to thank its customers who were “heavy” travelers. Fast forward a ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Family Express is among the retailers that have evolved their platforms to integrate the right capabilities. The challenge is to create a program that surfaces in the sea of loyalty programs that are ...

As the holiday season approaches, loyalty programs become vital tools for brands to engage customers and drive revenue. In today's competitive retail environment, loyalty programs have evolved beyond ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

We may receive a commission on purchases made from links. Airline loyalty programs have become a strategic tool for flyers looking to maximize rewards and get more value from their travel, and knowing ...