The ChatGPT firm is testing sponsored content, and looking to hit $50 bln revenue by 2030. With 800 mln weekly users, the audience is there. But advertising and chatbots may not be as monetisable as ...

Super Members Council has argued that ASIC should include more examples of “modern aggressive” advertising tactics – like ...

Learn about Ad Valorem Tax, including its definition, principle, types, and calculation. Discover the benefits and drawbacks ...

Today, the Financial Consumer Agency of Canada (FCAC) launched a national advertising campaign to help Canadians manage their money and navigate financial challenges in a complex and changing economy.

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

When Alex Hamil, head of wearables at Meta, walked on stage at IAB’s Annual Leadership Meeting, he wasn’t there to sell the room a shiny new gadget. He was there to make a quieter – and more ...

The Dynamic Ads optimization initiative represents a paradigm shift in how advertising platforms approach vertical-specific ...

“Beyond demonstrating subject-matter competence, students prove their ability to translate theory into defensible, ...

Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

Super Bowl ads aren't the be-all and end-all, writes this pro. Not least because it happens in the middle of the night.