Having an effective growth strategy is essential to any business—for startups, it’s do or die. Being able to scale quickly can mean the difference between thriving and barely surviving. As someone who ...

So, after devising your strategic plan, create a Strategy Map and a Balanced Scorecard for explaining and executing it. With the Strategy Map, your people can all see their role in carrying out the ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...