If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...

Right then, let’s talk about how businesses are actually getting their different software tools to play nicely ...

Brands can offer a superior customer experience, nurturing anonymous users into known, loyal customers, with a serious customer data platform that prioritizes four key capabilities. Here’s what needs ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

LAS VEGAS--(BUSINESS WIRE)-- Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled its strategy and product offerings for agentic AI. Innovating on the ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Adobe has unveiled a generative AI (genAI) assistant for Adobe Experience Platform (AEP) apps, a conversational interface that the company said would simplify access to customer experience data. The ...

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Editor's note:The following article has been split into two parts, with Part II released at a later time. In Part I, we focus on the illusion itself: vendor hype, analyst bias and why medium ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...