When it comes to the customization of a product or service, the more you involve the customer in the decision-making process, the greater the impact on the final product and, more importantly, your ...

Gavin Fabian is Chief Product Officer for HST Pathways, a leading provider of cloud-based end-to-end solutions for outpatient surgery. 1. Know your market and customers intimately. 2. Identify the ...

I clearly remember standing in the operating room (OR). I was there with our sales representative to observe a case as part of our normal Voice of Customer (VOC) process. I had seen well over 50 ...

In a consumer-driven economy, meeting customers' needs and wants has become paramount in generating long-term success and growth. Product development is key to maintaining and acquiring customers and ...

The pace of technological innovation is faster than ever before. From product development to digital transformation, companies are creating and implementing technology at a rate that has only ...

Portescap, a recognized leader in miniature motors and motion control solutions, is unveiling the latest motion innovations to come from its Voice of the Customer product development process. Voice of ...

Bringing a new product to market is always a complex journey. From ideation to launch, startups and established companies alike face challenges in validating ideas, managing resources, and ensuring ...

Product development, no matter the industry, is both an art and a science. Bringing a concept to life requires intensive research, ingenuity, risk-taking, iteration, testing, and a little magic. More ...

Purpose-driven product decisions might not always lead to flashy headlines, but they do lead to consistently better customer ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...