Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

The line between human and artificial intelligence is growing ever more blurry. Since 2021, AI has deciphered ancient texts ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan For as long as we ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Case Study: How a Mom-and-Pop Operation Turned Itself Into a Cult Brand by Kimberly Smith Customer Relationships Coconut Bliss's grassroots, customer-focused efforts have enabled the company to ...