The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Critical remote code execution and database theft flaws highlight patching gaps and the hidden risk inside business ...

The Mixpanel incident highlights how trusted third-party tools can quietly expand the attack surface long after initial vendor approval.

MANILA, Philippines — Philippine companies are increasingly turning to sophisticated technologies that combine artificial intelligence, data analytics and omnichannel messaging to deliver personalized ...

Beacon Bank, recently formed by the merger between Berkshire Hills Bancorp and Brookline Bancorp, Ryan Melle is excited to study employee and user trends using AI-powered behavioral analytics, for ...

Leaders must recognize that not all returns are directly monetary, but all should be measurable and aligned with the ...

Ecosystem momentum: Partner-sourced pipeline grew by 40% in FY2025 as the AI Data Cloud (Snowflake) and global system integrators (Deloitte and Cognizant) increasingly mandate “data readiness” as a ...

Genstore positions itself as an AI-native e-commerce platform, built entirely around AI systems rather than integrating them ...

SugarCRM stands out with its extensive customization options, cross-functional capabilities, and AI-powered analytics. It ...

ZoomInfo reports a growing demand for GTM engineers, pivotal in automating revenue operations, with competitive salaries and high impact across sales and marketing.

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