For years, marketing attribution has been treated as a reporting exercise: assign credit, justify spend, move on. But today, attribution is no longer just an analytics function—it’s a strategic ...

Marketing attribution and its relevance have become a hot topic of conversation, with discussions comparing the outputs of attribution with econometrics or marketing mix modelling (MMM), and raising ...

Marketing measurement is having a moment. Let me clarify: Accountability has always been important for marketers, but lately there's been renewed interest—and investment—in piecing together the ...

Experienced marketing technologists know that martech isn't as simple as finding an "easy button" you can press and automatically get more leads and higher conversion. They know that if you feed your ...

Errors in attribution are why we sometimes get people wrong Fact checked by Shereen Lehman, MS Attribution is how we explain our behaviors and those of others. We can make wrong attributions, like ...

DOIs and other persistent identifier schemes address the nagging problem of Web hyperlink decay or 'link rot' in the literature, resulting from citations to Internet ...

Objectives Providing peer support can benefit youth peer support workers (peers)et by supporting self-determination, recovery and resilience to self-stigma. There is a need to clarify the role of the ...

abstract. Economic inequality stands at record levels, and constitutional law haunts egalitarian reform. In 2024, the Supreme Court decided the latest contest. Moore v. United States rebuffed an ...

Notices accompanying free software, like clear authorship and license information, can serve an important purpose when they communicate to users the freedom to run, study, modify, copy, and distribute ...