Click the downloadable graphic: What is attribution science? Humans have increased Earth’s temperature, mainly by burning fossil fuels like coal, oil, and methane gas. The resulting heat-trapping ...

On the seventieth anniversary of the U.S.-Republic of Korea (ROK) alliance, the leaders of the two countries declared that the Mutual Defense Treaty applies to cyberspace. The United States and South ...

There are a lot of misconceptions about ad measurement. Some marketers believe media mix modeling is superior to multi-touch attribution or that it’s possible to pinpoint the exact impact of each ...

Xu, Xiao-min; Cropanzano, Russell; McWha-Hermann, Ishbel; Lu, Chang-qin. Multiple Salary Comparisons, Distributive Justice, and Employee Withdrawal. Journal of ...

If you’re still measuring sales attribution based on the last place your customer clicked before converting, you’re missing out on valuable information. Attribution has evolved, and in a brave, new, ...

Have you ever asked yourself “How did I end up here?” Wondered why you achieved some level of success while others you know have not? Or, conversely, struggled to understand why something bad happened ...

ABSTRACT: This study examined the employees’ attributions for their subjectively perceived interpersonal relationships with their colleagues as best or worst, and the role of dispositional forgiveness ...

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: Why we care. This will impact anyone who still uses these models in Google Ads. Anything that isn’t last ...