Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Amazon appears to be single-handedly taking over the retail world, but what’s less well known is that a good portion of the products displayed on Amazon’s endless pages are actually offered up by more ...

The distribution channel expansion strategy by vendors will offer immense growth opportunities. To make most of the opportunities, market vendors should focus more on the growth prospects in the ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

The current pandemic is taking a toll on the way many companies go to market. For others, it has meant a push for already implemented strategies. For all, the current moment is a good one to reflect ...

Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

Qantas has been coy about its bold distribution strategy launched last year, rarely talking about it since the pandemic struck. Here's an update from the company, plus what you need to know that's ...

With 80 percent of Dell EMC’s federal sales coming via the channel, the company is creating a new distribution model while adding partner resources and reducing complexity when selling into the highly ...