You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Many consider Web3 the next chapter of the internet. Web3 represents a seismic shift from centralized systems to decentralized systems online. Its goal is to provide individuals control over their ...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?

In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources.

Digital marketing is no longer just about being creative — it’s about understanding your audience on a deeper level and leveraging data to make informed decisions. The magic happens when creativity ...

Digital advertising. Image by Tim Sandle. Digital advertising. Image by Tim Sandle. Digital signage has long been considered the future of advertising. The idea and technology opens doors to new and ...

Gone are the days of relying solely on billboards and print ads. In the dynamic world of business, digital marketing has emerged as a game-changer, revolutionising the way companies connect with ...