In this eyebrow tutorial, I showcase the "Brow Freeze Brow Styling Wax" from Anastasia Beverly Hills. I demonstrate how to use it with eyebrow powder to achieve a natural and full look. This tutorial ...

Victoria Beckham shares her go-to makeup technique for creating the perfect lifted smokey eye using her new purple-toned ...

Jennifer Lopez is getting slammed for the new Instagram video she shared of herself putting makeup on before the gym. Read ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Rita Shangase didn’t build her makeup service brand in a studio or behind a counter. She built it on the inner city streets ...

Most Brits want to ensure they look as good as possible in their picture - as it's only renewed once every 10 years.

Being in an office with younger coworkers pushed me to use makeup and hair dye. In my 50s, a few tricks help me look younger ...

Two once-iconic beauty brands close permanently amid industry challenges.

Peshawar Zalmi have made an early move ahead of the 2026 Pakistan Super League (PSL 11) season, announcing the signing of ...

Once your brows are evenly coated, use a translucent or brightening powder to set the look. Apply it lightly with a brush, ...