You may have heard a lot about golf ball compression but what does it mean, how is it measured and how does it affect the ...

Sure, things like clubhead speed help unlock farther shots, but when you know how to compress the golf ball — leading to ball ...

Golf science is like early Christianity, with competing sects all disagreeing on obscure points of doctrine and perennially accusing each other of heresy.

The three-time PGA Tour winner reflects on how 2025 changed him, why he wants a hole-in-one at TPC Scottsdale, and finding ...

On this week's episode of GOLF's Fully Equipped, co-host Jake Morrow details his testing with the Callaway Chrome Tour golf balls. The post The most impressive thing about this golf ball might not be ...

“Removing the ball and providing a singular goal of 'swing this stick fast' gives them a chance to develop a swing that has some speed, without the fear of ball contact,” Carroll writes in his Swing ...

The steps to solving it actually started with a golf physics lesson. And what I learned that day can help any golfer start on ...

Even seasoned CEOs must show they can match the speed of technological change—and generate tangible returns from investments ...

CaptivateIQ reports that while 59% of companies rely on incentives for growth, many fail to execute them effectively, ...