Google Ads now shows the real performance impact of applied recommendations in a new Results tab, comparing outcomes against estimated baseline results.

WordPress makes it easier to edit sites, a new tool combines ChatGPT, Gemini and Claude and password managers getting hacked.

Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing approach than Google Ads.

By Foo Yun Chee BRUSSELS, Feb 12 (Reuters) - Alphabet unit Google risks another EU antitrust headache as regulators said they are concerned that the U.S. tech giant may be unfairly driving online ...

ChatGPT ads start today: Here's what to expect - and which AIs don't have them ...

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign performance ...

THE AD: Google appeared in Super Bowl LX with a 60-second ad called "New Home" that shows off Gemini's photo-generating ...

The 100 million who tuned into Super Bowl 60 wanted something real from the 54 commercials – not artificial intelligence, ...

As large language models reshape how brands reach consumers, traditional ad shops face pressure to reinvent themselves or get left behind.

AI companies used Super Bowl commercials to make a play for mainstream acceptance, much like cryptocurrency firms attempted during the big game in 2022.