Jacob & Co. is reentering the digital space with the launch of a new NFT and physical watch collection that takes full advantage of the metaverse. The collection, “Astronomia Metaverso,” was created ...

Jacob & Co. is perhaps best known for adorning watches and jewelry with glitzy diamonds and gems, but it also works with more understated materials. Case in point: Jacob Arabo’s eponymous label ...

Bugatti is known for going all in when it begins a project. The Tourbillon hypercar was no exception with its incredible ... well, everything. Bugatti went so far as to do away with its iconic ...

Jacob & Co. has unveiled a new ultra-limited edition timepiece as part of its Astronomia Art collection, the “Ring of Fire.” This special watch, limited to just four examples, honors the monumental ...

But it’s not just a watch shaped like a hypercar’s engine, it literally runs like one. While the watch movement powers the timing functions and a 60-second flying tourbillon, an automation can be put ...

Pharrell Williams is auctioning off a pair of Jacob & Co. Five Time Zones, plus a bunch of other extremely diamond-forward jewelry.

Cristiano Ronaldo may have been benched for the Portugal vs. Switzerland game during the World Cup games in Qatar, but off the field he’s not sitting on the sidelines. In fact, he’s putting the Swiss ...

Over the past 30 years, Pharrell Williams and Jacob Arabo have collaborated on more than 100 custom pieces of Jacob & Co. bling. Some of those bespoke beauties could soon be yours. Joopiter, the ...

Welcome to Always On Time, where we're always there when you call with the most interesting new watches in the world. The single best thing about this watch: It lives its life a quarter mile at a time ...

Celebrating two decades of collaboration, Cristiano Ronaldo and Jacob & Co. have united for two all-new watches, under the Jacob & Co. CR7 Epic X moniker. The inaugural timepieces, which honor Ronaldo ...

With the FIFA World Cup action still in play in Qatar, it was the perfect time for Jacob & Co – along with legendary footballer Cristiano Ronaldo — to unveil the newest fruits of their collaboration: ...