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In a year when AI messaging dominated Big Game ads, System1, The Creative Effectiveness Platform, reveals that consumers' favorites were heartfelt and human. This year's top ads were the NFL's "You ...

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Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share common creative ...

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The digital asset market of 2026 continues to reward those who identify real world utility before the masses arrive. While ...

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A new Android remote access trojan (RAT) uses popular AI platform Hugging Face to host and distribute malicious payloads, ...

AI will serve humanity only if we endow our creations with moral restraint rather than mathematical optimization.

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