Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Starbucks is bringing back its tiered loyalty program.

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Customer loyalty programs may have been around for decades – but they are changing fast and becoming more important for today’s digital-first and economically-concerned consumers. This is driving the ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

There's a disturbing pattern called “surveillance pricing." ...

Advance Auto Parts rolls out its Advance Rewards program with tiered rewards, added savings features and app integration.

The home improvement retailer is building out its MyLowe’s Rewards program with “great member-only moments,” SVP of Digital ...