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Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby
Gen Z has become one of the largest consumer bases for luxury Swiss-made watches. Now the Trump administration’s 39% tariff on Switzerland may change price-sensitive consumer behavior. But experts ...
Switzerland is bracing for a big tariff hike on its exports, and its watch industry could take the brunt if President Trump hits Alpine nations with an enhanced 39% tariff for its exports, slated to ...
A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.
Swiss watch exports slid in January, marking a weak start to the year for a beleaguered sector that has been grappling for months with challenges including tariffs in the U.S., currency headwinds and ...
SHENZHEN, GUANGDONG, CHINA, February 7, 2026 /EINPresswire.com/ -- The morning mist clings to the jagged peaks of the ...
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Titan eyes Swiss watch boom post EU trade pact, sets $2 bn overall watch sales target by FY30
New Delhi: Leading watch maker Titan Company expects sales of luxury Swiss watches to rise sharply in India following the recent India-EU Free Trade Agreement, which has further lowered import duties ...
The direct-to-consumer model gutted the markup on everything from eyeglasses to mattresses. Now it’s coming for one of retail’s most markup-heavy categories: Swiss luxury watches. The ...
Independent watch brands like F.P. Journe and Greubel Forsey attract wealthy collectors, including Mark Zuckerberg and Jay-Z.
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