Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. While Autumn is a season of change, ushering in new colors and ...
AdTheorent leveraged a mix of cross-device rich media display tactics, targeted using AdTheorent's advanced predictive advertising platform. AdTheorent developed custom machine learning models fueled ...
This article first appeared on GeeMee's own blog. The digital advertising landscape has undergone a seismic shift from 2024 to 2025, with machine learning (ML) emerging as the cornerstone of modern ...