How CeraVe got influencers to launch its hair care line—and why it opted for ‘SNL’ over the Super Bowl
CeraVe chose not to run an ad during the Super Bowl this year but capitalized on speculation about its potential return with a timely influencer push.
Marketing Dive2d
How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’
The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.
ADWEEK on MSN2d
CeraVe Teams Up With SNL, Basketball, and Broadway Stars to Hype Its New Haircare Line
Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the arena. That same day, ...