The E-Commerce & Digital Marketing Association (ECDMA) announces the admission of Aleksei Sovetkin to its Senior Member tier, ...

Meetings are the price we pay for unclear thinking and ambiguous communication. Writing — clear, thoughtful writing — has ...

Today’s strongest organizations define themselves by the problem they solve, not the product they sell. Modern companies that ...

Here’s the payoff: 58% of successful martech projects reached ROI within six months. Only 33% of failures did, while 28% percent never saw any ROI at all. That’s not just bad luck. It’s the cost of ...

Scientific findings are in the news. They're cited on food packages and beverage labels. They are discussed in podcasts and argued over by politicians and pundits. And each finding sits within a ...

Cadillac used the Super Bowl to unveil its Formula 1 car. The problem is the reveal felt more like a marketing rollout than a ...

Clients will need to do the same honest appraisal. The rush to pull services in-house and expand internal agencies and ...

The heavy-hitting makeup artist outlined her path through editorial and celebrity jobs to the founding of her brand Westman ...

Founder of EventIQ turned events from one-off creative activities into predictable assets through Event Intelligence ...

Global AI-first cloud communications platform Infobip, celebrating two decades of innovation, predicts an imminent and ...

The enterprise data CMO tells Tim Healey why judging marketing activity in isolation leads leaders to the wrong conclusions, and why marketing only works when viewed as a connected system.

A petition signed by thousands of people, including Olympic athletes, claims that fossil fuels are "killing winter sports" ...