A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

As the owner of a small business, you probably don't have the luxury of a large advertising budget. To make the most of your limited advertising dollars, you need to establish clear advertising ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded. Brands are competing aggressively for today’s ...

With so much emphasis on digital marketing these days, one might think print advertising a thing of the past. On the contrary, integrating print ads into a full-funnel strategy can help marketers ...

Seems like an easy question to answer. Here is the twist you only get one reply. For businesses, especially start-ups, it is easy to think of all the wonderful things you want to accomplish for your ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Start with your core goals: Know exactly what your investment company wants to achieve before you even think about marketing ...

You would never invest without a plan. Yet many advisers market that way. You know plans are important. You wouldn’t let a ...