Engineered DNA can store massive amounts of data while also encrypting it, opening the door to ultra-secure, long-term ...

Inspired by the shape-shifting skin of octopuses, Penn State researchers developed a smart hydrogel that can change ...

Tension: Marketers expect consistent ad performance, but audiences process the same message with decreasing intensity over ...

Chinese researchers are currently developing a method to hide secret messages within the sound pulses emitted by sperm whales ...

The key to the smart skin lies in a technique called halftone-encoded printing. The method translates digital image or ...

Researchers at Penn State have developed a fabrication method that can print multifunctional “smart synthetic skin” — ...

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

Restated scientific findings indicate that our inability to narrate our earliest experiences doesn’t mean they were never encoded into our memories. This belief challenges a long-standing theory and ...

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience study by QMS. The study was based on a recent British & Irish Lions rugby ...

Digital outdoor media company QMS released the results of its latest neuroscience study, revealing the impact of dynamic ...