Vietnam aims to be among ASEAN’s top three and the world’s top 30 in the Soft Power Index by 2045, positioning itself as a ...

HANOI: Vietnam has set out an ambitious roadmap to sharpen its global profile through to mid-century, with Deputy Prime ...

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm ...

Tension: The people with natural marketing instincts rarely see themselves as marketers because their abilities feel too ...

War introduces distance — psychological, commercial, and logistical — between travellers and destinations, reinforced by travel advisories ...

The debate over whether dancing is an effective strategy to promote movies in the Nigerian entertainment industry is showing no sign of abating among filmmakers and actors. The conversation was ...

For three years, the AI category has been a branding wasteland. Every company looks the same, sounds the same, and pivots so ...

Consumers across the country, and even around the world, are exposed to an Arizona program trailed by complaints.

In this edition of Bollywood Billionaire, we trace how Pran turned survival lessons, strategic branding, and early ...

Timex®, the global watchmaker that has measured the pulse of culture for more than 170 years, today announced a powerful promotional collaboration with Sony Pictures Animation's next feature film, ...

Advertisers aim to tailor ads to individual viewers to drive clicks, and while bespoke creatives for each person are currently impractical, new research suggests AI-generated imagery could soon be ...

The professional networking site LinkedIn can be a great place to find potential clients or employees, if you use it properly, Gene Marks writes.