PGA Tour Commissioner Jay Monahan met with the media for nearly an hour on Tuesday at the Players Championship Media Center.

But it'll never make it into your golf game, right ... the Tour is unveiling the AI Course Setup Tool, with Morgan Stanley as the presenting sponsor. Need a break? Play the USA TODAY Daily ...

The PGA Tour's improvements to its telecasts are a key discussion point at the Players Championship, but its biggest battles ...

The Players and its presenting sponsors Morgan Stanley, Optum and Comcast Business, have already been presenting the Golf Channel and NBC broadcasts with fewer commercials. He noted that since ...

Michelob ULTRA is a local sponsor at THE PLAYERS Championship presented by Optum, Morgan Stanley and Comcast Business ... iconic beer brand to professional golf fans across the world, including ...

The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.

The PGA Tour has continued to sign sponsorship deals despite the ongoing controversy with LIV Golf, providing some leverage ...

The financial service firm celebrates a decade as a Players Championship sponsor by showcasing its latest innovation—an AI-powered course setup tool powered by AWS.

During a turbulent and uncertain time for the PGA Tour, the business side, which now includes a for-profit enterprise with equity investors, hasn’t skipped a beat.

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