While the primary focus of the 2026 FIFA World Cup is on the football being played, it also offers a perfect opportunity for ...

From hopping fences to practice on closed pitches to appearing in Nike’s blockbuster World Cup campaign, Mateo Alcantar’s world changed in a matter of weeks. But he’s no overnight success ...

Kraft joined The Nittany Dispatch, a Penn State football podcast, to discuss various subjects around Penn State athletics.

The University of the District of the Columbia put its athletic director and three other employees leave after a 6-year-old ...

Major brands are pouring millions into advertising to dominate digital platforms, television, retail media, and major ...

While dazzling on-pitch battles have captured World Cup viewers across the globe this summer, the world’s biggest sportswear ...

Tennessee State University Athletics has teamed up with Nike in a multiyear athletic apparel deal.

In the town where Kentucky Fried Chicken grew up, they’ll auction off the home, restaurant and maybe even the secret spice ...

Advertisers say a new campaign by Estonian meat producer Rannarootsi was bound to divide opinion after critics linked its ...

With an estimated $5.2 billion at stake, Adidas reached the final on the shirts of Spain and Argentina and outpaced Nike on ...

Here's a look at who will be taking center stage in Chicago this weekend.