While the primary focus of the 2026 FIFA World Cup is on the football being played, it also offers a perfect opportunity for ...

From hopping fences to practice on closed pitches to appearing in Nike’s blockbuster World Cup campaign, Mateo Alcantar’s world changed in a matter of weeks. But he’s no overnight success ...

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

An AI-generated image of Kevin Durant promoting the Nike KD19 "Candy Apple" colorway went viral on social media.

Paige Bueckers has been one of the WNBA's brightest stars throughout the 2026 season, and Nike is making sure everyone knows ...

Kraft joined The Nittany Dispatch, a Penn State football podcast, to discuss various subjects around Penn State athletics.

The University of the District of the Columbia put its athletic director and three other employees leave after a 6-year-old ...

Major brands are pouring millions into advertising to dominate digital platforms, television, retail media, and major ...

A civil-rights investigation, which grew out of a 26-page memo by a political appointee, provides a road map for the White ...

Rivals Nike and Adidas see the World Cup in North America as their biggest opportunity in more than 30 years to raise the ...

While dazzling on-pitch battles have captured World Cup viewers across the globe this summer, the world’s biggest sportswear ...

Learn more The color scheme and release date of the new Nike Air Max 95 Big Bubble Sport Green and Safety Orange are the subject of a trademark infringement lawsuit 7-Eleven brought against the ...