Bryce James revealed a surprising list of his three favorite Nike LeBron basketball shoes in an interview with Complex.

Original Story: Nike is launching one of the most culturally loaded colorways in the LeBron 23 collection, the “Bubble Boy.” ...

LeBron James reposted Nike's celebration ad for the Dodgers' win on his Instagram, and many suspect he targeted Drake to ...

Nike and LeBron James are showing love to New York City with the Nike LeBron 23 "Best in Class" basketball shoes.

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

On Oct. 29, 2003, an 18-year-old LeBron James made his debut in the NBA as a member of the Cleveland Cavaliers. Although the Cavs lost to the Sacramento Kings, James ushered in a new era in the NBA.

New ‘neuroscience-based’ shoes have 22 foam nodes in each sole that Nike says will ‘reawaken the foot.’ New ‘neuroscience-based’ shoes have 22 foam nodes in each sole that Nike says will ‘reawaken the ...

Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...

Nike is no stranger to a unique footwear concept, be it self-lacing shoes or a "Hyperboot" that can speed up recovery. The company claims its Project Amplify and new "neuroscience-based" footwear take ...

Five NBA championships. Two Olympic gold medals. An 18-time All-Star, with more than 33,000 points to his name (not to mention one 81-point game). Just about any professional basketball player in ...

It takes a lot to put a smile on my face. I’m skeptical by nature and am always trying to cut through any marketing jargon to determine if something lives up to the claims. It’s probably why I’ve ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Or, you can strap on ...