Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated ...

A new proposal suggests using existing semantic HTML to mark sections of a page that are AI generated for EU regulatory ...

Launched in May this year, AI Max was rolled out as part of Google Ads as an AI-driven tool created primarily to help advertisers create ads intended for Google's AI overviews. Using machine learning ...

Amid a wave of market consolidation, Computer Weekly speaks to Keeper Security’s leadership on how identity and access management systems are becoming unified identity platforms capable of securing bo ...

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to ...

Could this rendered long-roof version of the Cadillac CT6 really convince you to pick it up and completely ignore the ...

Unlock the future of your career in India's private sector. Discover the top in-demand skills for 2026, from AI and ...

Danish firm Maersk will temporarily take over operation of two ports on the Panama Canal from Hong Kong company CK Hutchison, ...

From newer sustainable materials to innovations in preserving shelf life and product quality, manufacturers are unveiling improved options.