Digital Hitmen Pty Ltd, a digital marketing agency based in Attadale, Western Australia, announced the implementation of a senior-led campaign delivery model across all SEO and PPC services, effective ...

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google ...

The PPC model prizes volume over attention, yet some publishers are now moving to measure time spent looking at ads rather than views. Could we see a move towards alternative models for search ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community? Here’s what you need to know and how to prepare for potential ad opportunities ...

Digital Hitmen Pty Ltd, a digital marketing agency based in Attadale, Western Australia, announced the implementation of a senior-led ...