Peloton stock crashed 26% after its AI-powered product overhaul failed to win over existing customers. The CEO admitted the company misjudged upgrade demand during its worst holiday quarter in years.
Can Peloton turn around?
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Peloton's product overhaul was designed to bring in new customers and encourage existing members to trade up. Instead, shoppers turned away from higher prices.
Jan 30 (Reuters) - Peloton Interactive (PTON.O), opens new tab has cut 11% of its employees as it aims to reduce costs amid turnaround efforts, a spokesperson for the company said on Friday.
The exercise equipment company's all-important holiday quarter was a bust.
The brand’s AR One all-rounder road bike was ridden to a win at the UCI Road World Championships in Kigali by Team GB rider ...
Peloton has dramatically slashed costs across the board ever since. The company's operating expenses totalled $588 million in the first half of fiscal 2026, which was down 10% from the year-ago period ...
Although the company made sweeping cost cuts to improve its profitability and lowered its net debt load 52% from a year ago, Peloton (PTON) continued to struggle with lackluster sales for both its ...
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