Rolex sales increased 4 percent to about $14 billion in 2025 in a brand first, Morgan Stanley and LuxeConsult’s annual Swiss ...

America has fewer than 2,000 professional watchmakers. Rolex’s new Dallas school aims to fix that—and the demand for admission says a lot about the state of work in 2026.

US Sailing announced the winners of its 2025 Rolex Yachtsman and Yachtswoman of the Year Awards. Paul Cayard was named the ...

Often dismissed, rarely flipped and surprisingly attainable, the "White Walker" challenges everything collectors think they ...

Watches of Switzerland WOSG0.28%increase; green up pointing triangle lifted its sales growth expectations for the current fiscal year, helped by strong demand for its high-end labels and the ...

DAYTONA BEACH — Through its first 21 hours, the Rolex 24 has seen a lot at Daytona International Speedway. Just a sampling: crashes on the first lap, a record-setting caution period for thick fog and ...

The Rolex 24 begins the racing calendar at Daytona International Speedway. Here's what to know about the 24-hour race in 2026, including how to watch.

Similar to daily jewelry or sturdy shoes, the best watches for women are investments worth making. But shopping for these accessories might feel intimidating, requiring the requisite research into ...

Bitcoin prices are sliding, but luxury watches are quietly moving in the opposite direction. Over the past six months, BTC has fallen about 25% and the CoinDesk 20 is down more than 30%, even as ...

San Francisco 49ers quarterback Brock Purdy went above and beyond for Christmas 2025. Purdy, 25, presented members of his offensive line with engraved Rolex watches. “Best gift ever,” center Matt ...

Annika Sorenstam has managed to get what LIV Golf has yet to attain in three years — recognition by the world ranking. The circumstances are totally different, of course. LIV Golf remains held up by ...