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Starbucks’s CEO Is Making a Very Big Mistake—and It’s Destroying What Made the Company Great
Starbucks CEO Brian Niccol wants to return the world’s biggest coffeehouse to its roots, but his plan is doing the opposite.
Starbucks had record setting sales days for the debut of its holiday menu and merchandise and Red Cup Days, CEO Brian Niccol ...
Niccol took over as CEO in September 2024 after leading Chipotle and Taco Bell. He is credited with restoring Chipotle’s ...
Starbucks enters fiscal 2026 with comp gains and service upgrades, but rising coffee costs and an uneven recovery still loom.
More than 1,000 Starbucks unionized baristas in over 40 U.S. cities launched an indefinite strike on Thursday, intensifying ...
The quick-service restaurant space is seeing dramatic changes as convenience-store chains draw attention from traditional ...
Starbucks says it does not expect the strike to disrupt operations at the "vast majority" of its more than 10,000 ...
Starbucks first arrived in China, the world’s second-largest economy, to exceptional fanfare in 1999. The brand, a symbol of U.S. influence in the country, rapidly grew to the point where a new store ...
Both Walmart and Target are preparing for leadership changes at the top, yet Walmart’s incoming CEO has wind at his back, ...
Delta Air Lines and Starbucks are brewing up something unprecedented in the skies with “The In-Air Coffeehouse,” a ...
Starbucks has sold control of its China business in a new joint venture partnership with Boyu Capital, in which the investment firm will hold a 60% controlling interest, and Starbucks corporate will ...
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