Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

For brands in the CPG or FMCG space, it’s about a new standard for targeting and accountability. It’s no longer a case of merely adapting to survive. Instead, it’s about adopting intent-based ...

For B2B marketers, change is something you should always build into your plan, even though it can feel disruptive.

Eco Wave Power Global AB (NASDAQ: WAVE) ("Eco Wave Power" or the "Company"), a global leader in onshore wave energy ...

Specfluencing refers to creators tagging brands and producing content that resembles a paid partnership, without any formal ...

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

The Dallas Cowboys have officially signaled their intent to place the franchise tag on star wide receiver George Pickens. By ...

The CMA seeks views on Apple and Google’s commitments to ensure fair app store practices, in order to stoke the UK’s app ...

Discover how equipment rental companies can overcome data challenges, unify platforms, and transform operational insights for better business decision-making.

Art projects can help unlock more enthusiasm from citizens for deposit return schemes, reuse pilots or new recycling sorting ...

What is the primary advantage of outsourcing event staff compared to relying solely on an in-house team? Answer: The primary advantage is flexibility and the ability to convert fixed labor costs into ...

While there is intense frustration in Europe, bolstered by threats from Trump to take Greenland and comments downplaying the contributions of NATO forces in Afghanistan, allies and partners in the ...