The 2024-2030 plan lays out strategic goals and principles to help the health IT sector. Last week the ONC released a strategic plan that outlines health IT priorities with a focus on health equity ...

You’ve likely heard of account-based marketing (ABM) by now. You might be thinking about whether it’s a good fit for your organization or may already have an ABM strategy in place. Regardless of ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

How much time did you put into the title of your last blog post? If your answer was, "Not much" don't worry, you're not the only one. How much time did you put into the title of your last blog post?

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

Undoubtedly, infographics are having quite a run. When we first started working with brands to create them in 2008, very few were familiar with the term. Now, although infographics are not yet common ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...