The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

"Send me the visuals," I said to the personal injury lawyer on the line. Moments later, a massive email delivered 186 digital slides. Each navy blue backdrop contained a single medical record with ...

Arts and science are sometimes thought to be on opposite ends of the spectrum of creativity. However, the Visual Thinking Strategies tactic has shown that implementing arts into other fields of ...

CHICAGO--(BUSINESS WIRE)--Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, today revealed the company’s new brand strategy and visual identity. Vibes’ new ...

For brands and marketers, one of the most crucial aspects of campaigns is connecting with target audiences. If a brand can provoke emotion and engage people through marketing, it will directly ...

NEW YORK, Sept. 03, 2025 (GLOBE NEWSWIRE) -- New research from iStock, a leading ecommerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, reveals that climate ...