Key Takeaways The Baader-Meinhof phenomenon makes you think you see things more often after you first notice them.Selective attention helps your brain focus on certain things and ignore ...

Abstract: Consciousness generation and processing are vital topics in neuroscience. Researchers compare neural activation between conscious and unconscious conditions in order to identify the neural ...

Disney films are known for magic, music, and family-friendly storytelling—but some viewers believe there’s more beneath the surface. This video explores subtle subliminal messages, visual tricks, and ...

New ultra–high-field brain scans reveal hidden body maps inside the visual system, showing how the brain weaves sight and touch together to build a unified sense of perception. Study: Vicarious body ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Leeds Beckett University provides funding as a member of The Conversation UK. A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, ...

It’s doubtful that modern psychology would exist—at least in its present form—without William James. James is often referred to as the “founding father” of American psychology. As well as offering the ...

In a recent article Fahrenfort and colleagues demonstrate that auditory and monetary punishment change the criteria that participants use to rate the clarity of perception (Fahrenfort et al., 2025).

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

Dr. Lyric Mandell of MOXY Company is a media strategist and scholar merging credibility, creativity, and culture to shape communication. We live in a society where AI-generated images of presidents in ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts in search. As brands compete for market share across a whole range of AI ...