That’s the basic philosophy of an increasingly popular type of web service known as the URL shortener. These tools have a simple job: They will take a long, hard-to-type web address and transform it ...

Whether it’s sharing your blog link on Twitter and still having room to say something, sharing a URL in a text message, or just wanting to prank a friend by not letting them see what web page you’re ...

Most of us have clicked on a bit.ly or t.co link without a second thought, and these links are practically everywhere. These are known as link-shorteners, or URL-shorteners, and these services are ...

Maybe it started as a joke, “What the world needs is another URL shortening service!” said as though we didn’t have enough already. Then, someone at Google heard the joke, took it seriously, committed ...

Don't lose customers or potential clients with long URLs – when sent via email or instant message, such URL can be rendered unclickable by line breaks. Some social networks don't accept URL strings ...

Artwork: Chip Taylor Amazon and Twitter are the latest companies to offer their own URL shortening services, joining a crowded playing field of entrants. While the move by tech heavyweights Amazon and ...