Connected TV has become YouTube’s fastest-growing screen in India, reaching more than 75 million adults, as the platform pushes deeper into living-room viewing and signals a structural shift in how it ...

Everyone is talking about YouTube Premium lately. Subscription pushes, ad-free incentives, even bundled YouTube Music promotions are becoming more aggressive. But here's the paradox: while Google ...

YouTube is celebrating its 15 years in India. In 2008, YouTube launched its localised version of YouTube in India. Since then, creators in India have explored – and ...

YouTube Premium Lite has launched in India, offering ad-free viewing for most videos The service excludes ad-free music, YouTube Shorts, and ads during searches or browsing The plan works across ...

Google introduced YouTube BrandStack and other AI-powered advertising tools at Marketing Live India 2026, aiming to enhance business growth across Search and YouTube.

YouTube's 2025 outlook highlights three core trends shaping India's digital landscape: enduring cultural pillars like sports and cinema, viral internet phenomena, and deeply relatable regional content ...

YouTube has introduced Premium Lite in India, a new low-cost subscription priced at Rs 89 per month. This plan offers ad-free viewing for most videos across devices, though ads may still appear on ...

Google India and YouTube, in collaboration with mental health experts, introduced a guidebook to help Indian families build ...

In Tulsi, a village in central India, social media has sparked an economic and social revolution. It's a microcosm of YouTube's effect on the world. As villagers head into the fields of Tulsi, a ...