Video content has become an essential digital marketing tool for businesses of any size, and YouTube continues to be the platform of choice for most brands. In this guide, we show you what it takes to ...

Your YouTube channel name is supposed to encapsulate what your channel is about — but that can change over time. And if it no longer represents what you do, it may be time for a refresh. That means ...

It’s never been a better time to become a YouTuber. Sure, the earliest creators had a head start building their channels and monetizing accounts is harder now. But there are more people watching ...

Written by William Antonelli and Ron Lyons, Jr. YouTube has been around for almost two decades now. And if you've been around since the start, your channel might be host to some embarrassing old ...

To grow a YouTube channel focus on strategic content creation rather than random uploads. Start with foundational topics in your niche and create a comprehensive flagship video. Develop overview, ...

YouTube can be a useful tool for your business in many ways. You can use it to share recorded meetings with remote staff members or board members, show off recorded customer recommendations, or ...

Your YouTube channel includes all your playlists and uploaded videos along with a description of your company. But the most prominent element when viewers visit your channel is its featured video, or ...

Next to Google, YouTube is one of the most powerful search engines today. Boasting over 120 million users daily, YouTube is a significant driver of views and engagement to the world’s vast library of ...

Brendan is a freelance writer and content creator from Portland, OR. He covers tech and gaming for Lifehacker, and has also written for Digital Trends, EGM, Business Insider, IGN, and more. April 23, ...