The run up to February 14 is a good time for selling certain products. And alongside the jewelry and flowers, advertisers ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

The company, which owns “Matchington Mansion” and “Game of War,” said it’s looking to close the sale of its mobile gaming ...

The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

However, since November 2023, when Apple stopped advertising on Musk's X, the platform formerly known as Twitter, a lot has ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

In addition to the record 127.7 million viewers for the game, Kendrick Lamar’s performance was the most-watched Super Bowl ...

When I came out of the school, I was making less than I was waiting tables at Olive Garden,” one former student said.

Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...

The tech giant will add NBA and NASCAR rights this year, setting up to have premier live sports year-round, and it intends to ...