American Eagle’s new campaign featuring Sydney Sweeney has sparked backlash for its “great genes” tagline. Is this just ...

PulsePoint, the leading healthcare marketing technology company, today announced the release of Adaptive Optimization™, a groundbreaking AI-powered capability that leverages a direct understanding of ...

Sydney Sweeney's controversial American Eagle campaign signals brands are returning to traditional marketing after consumer ...

American Eagle's stock price rocketed shortly after President Donald Trump praised the clothing company's new ad featuring ...

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out ...

LEADING THE DAY — California’s plan to match a GOP gerrymandering effort in Texas congressional districts has evolved from theoretical exercise to a fast-moving train. Today, the powerhouse labor ...

The brand is hoping to take advantage of a TikTok trend which has garnered over 4.7 billion views and helped to boost romance ...

For nearly four decades, the World Health Organization and partners have been trying to rid the world of polio, a paralytic disease that has existed since ...

Actress Sydney Sweeney got heckled with "Racist" claims after her controversial ad campaign with American Eagle.

While not every business leader needs to be a marketing expert, it’s important for leaders to facilitate an environment where ...

American Eagle store traffic declined after backlash over a Sydney Sweeney ad. Critics accused the brand of racist undertones ...

Sydney Sweeney was recently heckled by a woman at a film premiere, with the latter referencing the American Eagle ad controversy. The red carpet incident happened during Sweeney’s appearance at the ...