PulsePoint, the leading healthcare marketing technology company, today announced the release of Adaptive Optimization™, a groundbreaking AI-powered capability that leverages a direct understanding of ...

Sydney Sweeney's controversial American Eagle campaign signals brands are returning to traditional marketing after consumer ...

American Eagle's stock price rocketed shortly after President Donald Trump praised the clothing company's new ad featuring ...

LEADING THE DAY — California’s plan to match a GOP gerrymandering effort in Texas congressional districts has evolved from theoretical exercise to a fast-moving train. Today, the powerhouse labor ...

The brand is hoping to take advantage of a TikTok trend which has garnered over 4.7 billion views and helped to boost romance ...

Actress Sydney Sweeney got heckled with "Racist" claims after her controversial ad campaign with American Eagle.

While not every business leader needs to be a marketing expert, it’s important for leaders to facilitate an environment where ...

A video of actress Sydney Sweeney shooting at a gun range resurfaced online and went viral after she was revealed to be registered as a Republican amid backlash over her American Eagle denim campaign.

One year before the primary election to pick Arizona's next governor, GOP candidates are raising dollars and going up on air early.

A new national ad campaign that launched Tuesday aims to rally public support for nonprofits at a time when the sector is ...

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms ...

Newton Research announced its $9 million Series A raise on Tuesday. The funds will increase hiring as demand for Newton's ...