Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Lewis Hamilton has featured in an advert for a non-alcoholic beverage 24 hours after teasing an announcement that many fans ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

‘There’s a story in the smoke’, but it sure as hell was not the story that fans expected when Lewis Hamilton teased that ...

After a week of cryptic clues, Lewis Hamilton finally put the mystery to bed — and told fans to literally “follow the smoke.” ...

August 8th was supposed to be the day when Lewis Hamilton would make an announcement. Earlier in the day, it seemed clear ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

Let’s take a look at the two main headlines from today, Friday, August 8, where Lewis Hamilton finally revealed the long-awaited mysterious announcement. August 8th was supposed to be the day ...

“That’s how Almave was born,” the F1 star says. “ [It’s] a high-quality, non-alcoholic alternative that works for my lifestyle, without feeling like I have to give anything up.” ...