This photo from the 1900s shows several women at work in a cotton mill, operating industrial spinning machines. This ...

While movies typically prioritize box office success and audience approval, some films defy expectations by boldly critiquing ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...